Careers Building Communities

Careers Building Communities Digital Marketing

SITUATION:

Careers Building Communities (an association of real estate industry associations) contracted the team to design a platform for students, educators and other individuals to explore the real estate industry and learn more about what it takes to obtain education and employment in the sector.

TASK:

As the design and content creation lead, it was my role to ensure we built a strong, evergreen brand, consistently added new content and communicated to the association members.

ACTION:

To create an interactive website complete with an interactive quiz and map.
Brand social media channels.
Write and design monthly social media posts to build an social identity and create content.
Write, design and traffic digital advertising both on search and social media.
Support monthly website updates and content creation for the participating associations.
Design any other relevant marketing materials, such as handouts for students, event marketing and more.
Maintain a monthly data dashboard to report on results.

RESULT:

Careers Building Communities now has an active website with an average of 3,000 users per month and active social profiles with hundreds of followers.